Billions of dollars are generated annually by the global tourism industry. However, many small tourism related businesses from underserved neighborhoods and communities are not sharing in profits due to their lack of, or limited participation in their local tourism ecosystems. Oftentimes, small tour operators, tour guides, mom and pop restaurants, bed and breakfasts, boutique hotels, cultural institutions, historical sites, attractions and other tourism-related businesses lack marketing budgets and the business structure to support their participation in the tourism industry.
CHEA works to ensure that small tourism businesses and cultural organizations do not fade away quietly into the night. Through our tourism development and tourism recovery programs, we are creating opportunities now, to help local community assets globally, be prepared and positioned to resume business when economies reopen.
Stephanie M. Jones facilitates at the Cultural Tourism Summit for Millennials in Jamaica
We have pooled together some of the top, talented cultural heritage tourism thought leaders from around the globe. CHEA team members are passionate about people and will pour years of expertise into helping small businesses and cultural institutions gain valuable tourism readiness, marketing and technology skills and tools to bounce back stronger and better positioned to resume and grow their tourism businesses. Our team is ready to put boots on the ground, roll up our sleeves and work in partnership with governments, NGOs, educational institutions, corporations, and community organizations to facilitate tourism recovery efforts to ensure small businesses, cultural institutions and destinations are ready to receive tourists following the aftermath of any natural disaster, global pandemic or epidemic. We got your back!
Small businesses convene for tourism readiness training in Miami
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